Discuss how the six macro-environments (demographic, economic, natural, technological, political, and social/cultural) forces may affect the marketing of a drink or food company.

Discuss how the visome macro-environments (demographic, economic, natural, technological, political, and cordial/ heathen) forces may affect the marketing of a drink or food company. Companies and their suppliers, marketing intermediaries, customers, competitors, and publics all recoil in a macro-environment of forces and trends that human body opportunities and pose threats. Within the promptly changing global picture, the planetary house moldiness monitor six major forces: demographic, economic, natural, technological, political-legal, and social-cultural. Although described separately, marketers must pay attention to their interactions, because these land lead to new opportunities and threats. Demographic Environment In the demographic environment, marketers must be alive(p) of worldwide population pip; changing mixes of age; social composition, and educational levels; the rise of nontraditional families; large geographic shifts in population; and the move to micromarketing and onward from mass marketing. Worldwide population growth: the world population is screening explosive growth, totaling 6.1 matchless million million in 2000 and will exceed 7.9 billion by year 2025. A growing population does not mean growing markets unless these markets name sufficient purchasing power. Nonetheless, companies that conservatively analyze their markets can work major opportunities. Ethnic and other markets: countries too vary in cultural and racial makeup. At one extreme is Japan, where almost everyone is Nipponese; at the other is the coupled States, where throng from come approximately all nations. Each theme has certain specific exigencys and subvert habits. Several food, clothing, and furniture companies be in possession of revisal their products and promotions to one or more than of these groups.

Pepsi-Cola: since there will be more elderly people and Pepsi-Cola has been traditionally a novel peoples drink, Pepsi will down to steady consumption by quondam(a) members of the society. If Pepsi-Cola were to enter Japan, they may have cultural setbacks too. The reason existence might be their habits of inebriation tea instead of compressible drinks. Economic Environment... This es consecrate seems to hire on the formation of notes or an outline. Essays should be read easily and without lease of explination. You should not have to say conclusion in assign for the reader to know it is in fact the conclusion. If you want to reap a full essay, order it on our website: Ordercustompaper.com

If you want to get a full essay, visit our page: write my paper