31 advertisement and Promotional Strategy Miguel Vasconcelos prof Kim Kropp Table of Contents institution3 Executive drumhead3 Company Information4 Situation Analysis4 diddly-squat exhaust Market5 Product Benefits5 Product Positioning6 Competitive Analysis6 market Environment7 historic Context8 Industry Analysis9 Objectives12 work outing14 slender Issues Challenges and Opportunities14 Strategy/Tactics/ execution/Integration/IMC Campaign15 Copy-Message dodge/Creative brief18 Media Plan21 B randing22 Product and promotional textile recommendations23 Pricing recommendations23 Distribution recommendations23 Public Relations recommendations24 Sales determine up recommendations24 Differentiation24 Timeline25 Expected Outcomes/Results/Evaluation/Future Considerations25 Appendices26 Media Plan26 Budget27 Timeline27 Works Cited28 Introduction The product that is going to be discussed in this IMC Project is the Havaianas Sandals which is a Brazilian originated rubber flip flop that direct is sell in the shelves of fancy department stores, such as Saks fifth Avenue, Bergdorf Goodman, Galleries Lafayette, and Via Spiga, all over the world. The brand started as creation a popular footwear for all Brazilians to wear and because in less(prenominal) than four decades of existence, the brand became a expression icon and today is worn by millionaires and famous people. The agitate also moved(p) the prices of the product; depending on the model, the price f or iodin pair elicit reach more than U$ 10! 0.00 (Mundo mouse hare Marcas ¶ 1). For this IMC it give be planned a brand drift that has as main goal to advertise the brand in the join States in order to increase the awareness and then, the exports non only in the country but also end-to-end the world. In the succeeding(a) topics, it will be discussed in percentage point the intend tactics that will be used....If you want to get a full essay, order it on our website: OrderCustomPaper.com
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