Marketing Case Study

The MBT Company is operating in the footwear commercialise. The target market of MBT Company basin be divided into different categories pinnace mass, women worried somewhat their appearance and weight, those sight having problems with their tendon and set and medically prescribed shoes. The MBT Company supplies their footwear to two retailers, free rein shops and medical stores. The two types of retailers and the company itself illustrates that the footwear is stylish and unmingled for all men, women and children. Masai B atomic number 18foot Technology shoes are write out as sport a thick, convex sole, a soft squishy heel and a hard centre under the arch. MBT Shoe Company uses several dimensions for their market segmentation. Under the behavioural dimensions are the needs, rate of use, brand familiarity and a little twinkling of knowledge rough the footwear. Mostly the need of more or less every consumer is the same, i.e. covering their feet with a shoe whi ch looks dependable and is unproblematic in walking. The rate of this specific footwear send word be heavy because it tones the body while walking in it and as written in the case study it helps in burning of extra calories. Customers should have brand familiarity and breeding about the footwear before wearing the shoes.

It is easy to gather information either from the website of the company or the retailers that sell the shoes. Under the demographic dimension are the income, gender, occupation and social class. The price indicated in the case study is around $339-$369 this means that the only people with high income can a fford to subvert the shoes. The consumers w! ith low or medium salaries might not be able to grease ones palms the footwear. Both male and females can wear the shoes. People in any occupation are able to use it. some(prenominal) social class can wear it but alibi it depends upon the income of the user. The segmenting used by the company is effective because every deadly looks forward to wear shoes that are well-designed and comforting and they are successful in...If you want to get a full essay, weave it on our website: OrderCustomPaper.com

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