Ethical Dilemmas Faced by KFC

Ethical Dilemmas Faced by KFC1.0 IntroductionThere atomic number 18 legion(predicate) estimable dilemmas that an organisation face and one of the organisations which faces major dilemmas is the Kentucky fry xanthous. Firstly, the briny(prenominal) objective of this report is to provide a discussion about the dilemmas face up by KFC and the honourable dilemmas that the alliance encounters. Secondly, evaluate the relative importance of these dilemmas and how Kentucky heat cowardly is flowly dealing with them. Then introduce the Kentucky heat up crybaby ethical best examples and values. Last give tributes and strategic options to Kentucky deep-fried volaille.2.0 The main ethical dilemmas facing Kentucky heat ChickenKFC is the most popular luxuriant pabulum brands in the world. The company was undercoat by Colonel Harland Sanders in 1952. KFC straight off boasts of operating, franchising, and serving a worldwide chain of around 11,000 fast provender restaurants that prepare, package and sell a menu of ready to eat intellectual nourishments. (Source KFC social function website http//www.kfc.com/ )With the development of the living standard of the the great unwashed. People nominate found obviously, much(prenominal) and more than people change the health and nutritionary attitudes and behaviours. People more relate with their health and figures than ever before. Obviously, the reason for this cast up concern is becaexercising of the fact information be reported in e rattlingwhere and every reports and investigate about fast food has no nutrition. It is junk food. It apprise non eat much. and so on. This is a dilemmas for KFC bear faced, beca custom it has already gain the account of a fast food that continuously provides greasy un reasoning(a) food .The company should do something about potential maturation of shareholder value. creationness one of the most popular fast food restaurants and with millions of people impish the fruits and foods hug druged by the company, it is important the company adheres to ethical standards specifically in cost of providing healthy foods. However, it has been observed that Kentucky Fried Chicken is using oil which contains Trans juicy acids. This kind of oil is noted to increase cholesterol and even increased the risk of having heart disease. As authorities discovered this, the field of study was being carried over by the consumer group centre for Science in the macrocosm Interest and told the company to use healthier planning products than the one they are using.( Source Ethics Management KFC) china has sizable population. To KFC, it has a large market and has got large success in china. It happen a great important event ADK. KFC use food ingredients for cooking with the Sudan going in their radical product called New Orleans Roasted vanish. chinas health ministry found it and stops KFC using the food ingredients for cooking with the Sudan Red. permit KFC use the prophylactic food ingredients for cooking instead. ( Source KFC Falls Prey to Sudan I)The shareholder of the Kentucky Fried Chicken Corporation in order to gain competitive advantage, slim down the cost. Kentucky Fried Chicken is using oil which contains Trans fat acids and food ingredients for cooking with the Sudan Red. Do the bad job it is not act as supervisory role.The supplier supplies the oil which contains Trans fatty acids and food ingredients for cooking with the Sudan Red. It price hikes for hideous put ons. This kind of air was a fraud.The government agency in case of finding defects, take corrective action accordingly. Then let the company to use healthier cooking products instead. It is protecting the interests of consumers.3.0 Evaluate the Kentucky Fried Chicken dilemmas and Kentucky Fried Chicken deal dilemmas3.1 Elevate the Kentucky Fried Chicken dilemmasKFC use the oil which contains Trans fatty acids and food ingredients for cooking with the Sudan Re d in their new product called New Orleans Roasted Wing. It influences the brand and brings some controvert effect, such as bad press, media report, even in some countries, people demonstrated for boycott Kentucky Fried Chicken.Kentucky Fried Chicken may select said that they are not using these kinds of oils and food ingredients for cooking with the Sudan Red in their new product called New Orleans Roasted Wing to adhere to ethical standards of protecting the health of their customers. In order to increase international competitiveness and lead in competition than any opposite competitors, such as, McDonald, Subway, Pizza-Hut and so on.The traditional ethical stance of the company is to retain actual problems on health and nutrition. However, there is an obvious lack for pine precondition plans that depart also maintain these developments even in geezerhood to come. Kentucky Fried Chicken should then realize that the company does not solo have a responsibility to their cu rrent customers but to future generations as well. The scope of responsibility as cited in this discussion should include the homework of respect for others, honest and pure intentions as well as protection from harm. The management of the company should be responsible in maintaining that healthy and nutritional foods which future generations will need as well so as to survive. just now Kentucky Fried Chicken realizes the gravity of the situation. It stopped use the kinds of oils and food ingredients for cooking with the Sudan Red and take effective steps to plan a rescue operation for the dilemmas. The Kentucky Fried Chicken has its own principle. It is customer focus.The companys ethical stance should not be based on short term goals. The company is still encountering negative issues brought about by its negligent behavior. But these efforts do not directly address the problem. The company is still encountering negative issues brought about by its negligent behaviors.3.2 Kentuck y Fried Chicken deal dilemmasKFC though the media report, sham a unexclusive apology for use the oil which contains Trans fatty acids and food ingredients for cooking with the Sudan Red. KFC also do work a promise for consumers in general. Never use the oil which contains Trans fatty acids and food ingredients for cooking with the Sudan Red. It has promised a thorough investigation into the affair. KFC find a sound pipeline unassailable to cooperation. Let the government agency reinspection.The firm dropped its supersizing options, and put a set off of new healthy options on the menu, including salads and grilled chicken flatbreads and so on. repayable to use the oil which contains Trans fatty acids, provide some negative effect, it make the consumer reduce. Overall sales are down. So KFC make the promotion, like hold economic suite, increase profits by reducing costs or distribute special discount voucher in public places also can download from KFC official website.4.0 Kent ucky Fried Chicken best practice s and appriseKentucky Fried Chicken often join the in public service activities and committed to its communities. Kentucky Fried Chicken in China often giving back to the community.From 1992 to 1997, the Kentucky Fried Chicken contributes funds for Chinese hope project every year. It has sponsored the superstar Million Peoples Love crusade and the 1 (family) + 1 (dropout) Help Movement, mobilizing the entire society to help dropouts return to school. From the 1996 to 1997, only two years, the collection of funds runs up to 2.5 million. (Source KFCs community activities ) may 12th, 2008. The Sichuan province of China suffers an earthquake. Kentucky Fried Chicken contributes funds15.8 million through the China Charity Federation, Chinese Red Cross animal foot and China Foundation for Poverty Alleviation. Except the donate money, Kentucky Fried Chicken also offer the supply of some essential not bad(predicate)s like purified water, bread, sunshade, health gauze fancy dress for earthquake in Sichuan . (Source List of Donors of Sichuan earthquake )Kentucky Fried Chicken contributes funds. One aspect is Kentucky Fried Chicken make contribute to social benefit. On the other hand, it will bring the intangible benefit to Kentucky Fried Chicken. such as, join the public benefit activities, Brand name awareness will increase. Kentucky Fried Chicken has attracted a lot of publicity. For example Kentucky Fried Chicken joins the public benefit activities, the media report, newspaper and internet will report the current events. People will know the best practice of Kentucky Fried Chicken. The Kentucky Fried Chicken behavior left public a very good impression. This is intangible benefit, intangible asset. Brand name awareness of Kentucky Fried Chicken was improved.Kentucky Fried Chicken buy the chicken, vegetables, bread, packing chest equipment and building bodily structure materials from materials suppliers. Kentucky Fried Chicken ev aluate and to train the related materials suppliers.The kind of behavior bring the tangible benefit to Kentucky Fried Chicken, It helps the materials suppliers improve the product quality. Kentucky Fried Chicken can use good raw material, make racy food.5.0 Recommendation to Kentucky Fried ChickenWith the dilemmas faced by Kentucky Fried Chicken, the recommendation for the company should be able to use an ethical management schema that will uplift the picture of the company.5.1 The way for creativity spreadKentucky Fried Chicken though the media, internet and other ways to uplift the image of the company. For example The new advertising creative design is remarkable. In a short period of time, KFCs brand image will be into the minds of consumers. looking back the past three years, Kentucky Fried Chicken ad is comfortably find, KFC more often reflect the image of its localization. Through nutrition, health, and thanksgiving brochures design, it has let the customer out from the 2005 Sudan incident shadows. It is more of recognition of its brand and products.So it needs creativity of media to spread. In the market, it should confirm and locked on target customer. though creative advertising, to achieve the product image and brand effectively increase and promotion. Kentucky Fried Chicken can advertising on bus. It can fate the KFCs slogan an also can prove the promotion information. It should related peoples life.5.2 progressive promotionsSales promotion is an important market tool to enhance product sales. Meanwhile, we also can see that this was also an important way to show the corporate brand image. For example In Malaysia, McDonald makes a promotion. It is Mc Value lunch 12 noon-3 pm, Monday-Sunday. It gets good effect. So when Kentucky Fried Chicken in the design of promotional programs, there must be new and unique. Let the consumer and media also can join it, the media reporting and dissemination initiative. The promotions plan can get the consum ers allow. Corporate image and brand in their promotional activities have been further consolidated and increased.5.3 Take effective measuresDue to more and more people change the health and nutritional attitudes and behaviours. People more concerned with their health and figures than ever before. Obviously, the reasons for this increased concern is because of the fact information and KFC use the ingredients include hazardous substance.KFC should take effective measures. KFC can establish dietician department. Make the healthy and nutritious food and make the nutritional plenty and food inspection report to the product. The dietician department also should to make a food safety inspection. In order let public set their mind at rest, KFC can invite the food tester to food inspection.In respect to pickax the suppliers, it cant careless .It should choice a sound pipeline firm and prevent bad things from incident again.6.0 ConclusionBusiness ethics is currently a very boastful bu siness topic, and the debates and dilemmas surrounding business ethics have tended to attract an huge amount of attention from various quarters. For a start, consumers and pressure groups appear to be increasingly demanding firms to seek out more ethical and ecologically healthy ways of doing business. The media also constantly seems to be keeping the spotlight on corporate abuses and malpractices. And even firms themselves appear to be increasing recognizing that being ethical (or at the very least being seen to be ethical) may actually be good for business. Ethical issues confront organizations whatever line of business they might be in. (Source business ethics 2nd edition, author Andrew Crane, Dirk matten.)In a word, it can be said that business ethical is very important to a business organization. It can help a business organization easily earning the respect of clients and win general acclaim. Contrary to the judgment that social responsibility undermines businesses profita bility goal, this actually help in generating profit through customer loyalty and good company image.For Kentucky Fried Chicken, the KFC gild must be able to ensure that the products that they offer are healthy and nutritional, so that it can make sure that Kentucky Fried Chicken can gain customer trust, loyalty, respect and the corporate image will be protected and developed.