Marketing 4p assigment Essay

INTRODUCTION 1. 0 BACKGROUND OF THE ORGANIZATIONS Backed by more than 20 historic period of experience in Japan, Sushi Zanmai possesses extensive expertise for raw materials selection. Base on the nature of Business is sort out as Food & Beverage industry. The purpose of their business is serves the best food and services to each customers. authentic ingredients coupled with original recipes and original taste, they will more than 100 assortments of sushi and 100 varieties of cooked food that are authentically Japanese.They now rent 10 out permits in Malaysia which is at Sunway Pramid, One Utama, Garden Mall, Low Yat Plaza, Paradigm Mall, Fahrenheit(postnominal) 88 and 1 Month Kiara. They have their own wedsite for customers more easily to find out the to the highest degree nearby location and know what is unseasoned on that month. The main marketing harvest-home is sushi other that they as well have sell noodles, sift clothe, desserts, and drinkables. That sushi of colour plate starts from RM1. 80. 2. 0 THE PRODUCT OF SUSHI ZANMAI Sushi Zanmai is originated from Japan. They are offering the combination of tangible goods and services in their business.They provide traditional Japanese foods and services on their business. They business are on direct sell foods to customers. They have serves appetiser which the Japanese meal begins with a visual spreading of chilled and warm appetisers, like Salmon roe Japanese omelette Potato Mayonnaise Sushi Zanmai created own specialties featuring the freshest, handpicked ingredients provide a fresh, contemporary spin on much-loved favourites, exquisitely tailored to suit local taste orientation courses such(prenominal) as, Sanshoku Hana Salmon Caterpillar Roll Wasabillar RollThe traditional entree consists of expertly-sliced raw fish, shellfish or mollusks, complemented short by the combination of wasabi and soy sauce, and often accompanied by pickled ginger, example Salmon sashimi Toro sashimi Maguro s ashimi harmonise to survey, most of the female prefer sushi salad that the reason Sushi Zanmai increaseions include various types of Salad to let customers choose too. As you shadow see the three popular salad dishes are Sashimi Salad Salmon Salad Kaiso to Tofu Salad Rolled sushi in Japanese dustup is pronounces maki.It usually comprises of seafood which may or may non be raw, vinegared rice and paper-thin seaweed. For example, Salmon Maki Soft bewilder Crab Maki Natto Maki Follow that, they do have Temaki. The te in Temaki means hand is Japanese language. The Temaki sushi is two- fold. It non only refers to a hand roll that is made entirely with the hand, without the traditional bamboo mat. The cone-shaped Temaki sushi is ofeten prepared as an appetizer. Soft Shell crab Temaki Ikura Temaki Unagi Temaki Other than that, noodles are to a fault usually customers will order it.They have provide three types of noodles one is soba which is made from husk flour, Udon made from wh eat flour, Ramen made from Chinese wheat flour and served with a wide range of soup stocks such as soy-sauce base and salt base. Sansai Udon Niku Ramen Kakaiage soba Donburi a dishes consist of a deep bowl of rice exceed off with chicken, beef or seafood cooked in a variety of styles and sauces. They have, cut back Rice Unadon Ebidon In beverages, they served m any(prenominal) types of drinks like Green Tea, Calpis Smoothies, fine Japanese Sake, Soft Drinks, Japanese Plum Wine and others.Green Tea (un restrain refill) Ichigo Smoothies Choya Extreme A dessert to blockade the meals. It have multiple choice as well as, Macha & Macha Parfait Itachoco Monaka Stawberry Parfait For the level of the intersection and services, Sushi Zanmai is selling the product which is categories in actual product. They have their own brand name, design, packaging that deliver the core benefit to customers. They are selling high theatrical role level product that most of the ingredients are import from Japan such as Salmon, tuna, sea bream, Eel and and so forthBesides, Sushi Zanmai are selling the shopping product goods which is one of the heavy consumer goods in market. thither have few reason because of Sushi Zanmais product is belong to shopping product. Sushi Zanmai of products is consumers purchase and consume on a less frequent schedule compared to convenience products. Nor perambulationy, they opened their business inside the shopping mall and which is high class and crowded shopping mall. They will do more selective when choosing diffusion outlets to sell their products.However, customers are willing to spend more time locating their products since they are relatively more pricy than convenience products and because these may process additional psychological benefits for the purchaser, such as raising customers status level within their social group. 3. 0 THE PRICING STRATEGY THAT USED BY SUSHI ZANMAI Sushi Zanmai has successfully follows the price skimming system whe n prospect the price of its products. The price skimming strategy allows Sushi Zanmai to charge a price that is above the competition, but also promote frequent sales to lower the price below them.Different groups of customers are willing to pay different prices for the same product. Sushi Zanmai can sell The Extreme to the customers who will pay the higher(prenominal) price to be the first to buy and also to the bargain hunters. Finally, this strategy will emphasize the product and service quality. Sushi Zanmai sets a high initial price for its products to send a signal to customers that its products are quality and the service is excellent. Next, Sushi Zanmai also using price line and price bundle as the pricing strategies. crossing Line Pricing They have selling same product of food but different categories. both guest has different taste and love different type of cruise that the reason Sushi Zanmai has to classify as well. Certainly, different materiel of food sure is diffe rent price charging. For example Sushi Name Ingredients Price Inari Sakura shiitake mushroom & fish floss RM3. 80 Kaki Fry Roll Friend oyster sushi roll topped with mayonnaise RM9. 80 Dragon Roll Fried prawn sushi roll topped with avocado RM12. 80 Rice Name Ingredients Price Ebidon Deep fried prawn with egg on rice RM8. 80 Chiken Katsu Curry Chicken cutlet and rice with curry sauce RM10. 80 Unadon Roasted eel on rice RM15. 80 Noodles Name Ingredients Price TsukimiUdon or ramen noddles with egg RM6. 80 Sansai Udon or soba noodle with veget fittings RM8. 80 Curry Udon or ramen noodle with chicken curry RM10. 80 Product Bundle Pricing Sushi Zanmai has offering set promotion to attract more guests to purchase their products. Set promotion is type of bundle strategy. It can let guests feel the price is lower or cheaper but just have in certain and limited lime for it, like Chicken Keraage Don and ice lemon tea for only RM7. 90 As manager will be considered in a few points when setting t he bundle pricing strategy Customer demands, sort out which is the product of the guests prefer or like it.Customers always pursue cheaper price, aspire profit make sure will reach the target. 4. 0 PLACE OF SUSHI ZANMAI Location is very important to those in Food and Beverage industry, as the product they sell is shopping product, the customers should not be able to take far complications to reach their shop. Normally, Sushi Zanmai chooses to open their new outlet inside the shopping mall that those mass visit regularly. Below as those outlets of Sushi Zanmai in Malaysia SUSHI ZANMAI, SUNWAY PIRAMID SUSHI ZANMAI, LOW YAT PLAZA SUSHI ZANMAI, 1 UTAMASUSHI ZANMAI, THE GARDENS MALL SUSHI ZANMAI, FAHRENHEIT 88 SUSHI ZANMAI, 1 M ONTKIARA SUSHI ZANMAI, PARADIGM MALL One of the outlets of Sushi Zanmai in K. L Distribution Sushi Zanmais dispersal channel is a direct channel as they are selling their product directly to the customers. Their distribution channel is considered as a direct c hannel, and it is the best suitable method to do for selling sushi, udon and beverage to the customers. As Sushi Zanmai are being in food and beverage industry, the best way to serve their customers is by serving them nicely and directly.The shopkeepers who are preparing meal in front of the customers 5. 0 PROMOTION OF SUSHI ZANMAI Sushi Zanmai are using promotion methods which are Advertising and Sales Promotion. For advertising promotion purpose, they have created a web knave over the internet that those people could get the information which about them with visiting their web foliate. Other than that, for the reasons of at once most of the people are having an account on facebook, so that they have created a facebook web rascal to be distributed among the facebook page.The facebook users or customers might do a feedback or recommendations that about them through their facebook page. Web page of Sushi Zanmai Sales promotional sets will be made to promote their products to let the customers try and enjoy their product and to create strong customer relationships by promoting personally and friendly service. Their popular promotional methods are entertain 50 % discounts for only these 4 types of items. The duration of this promotion is just for one week. Sushi Zanmai have did the promotion that shown as above.The customers will get a Chicken Karaage Don for only RM 6. 80 after finish the go that set by them. Free RM 20 Sushi Zanmai voucher for those customers whom spend RM100 or above in any of their outlets. The duration for this voucher is just for one month. 6. 0 Improvements in 4pstrategies of Sushi Zanmai Product Sushi Zanmai should activate the strategy of product development and come up with new products from time to time as it is important to maintain the preference of the customers with the new developed products.For example, the organization can come up with new type of rice and new sushi flavour or developing new menu items in single orders su ch as Udon and etc. Place Shopping mall actually is a not bad idea for open a restaurant but also need to careful about the visibility. A restaurant that is located on a crowded place has high visibility. Conversely, a restaurant nestled on a not crowded place will always battle a disadvantage simply based on its location. Pricing Sushi Zanmai should be try not setting too higher price to attract more other guests purchase your product and also can earn more profit.Promotion Sushi Zanmai can also be improved by creating more value sets that prompts the customers to try out the new products made for ad hoc period as a special promotion during particular season such as Valentine daylight and Merry Christmas or holiday season value sets for example Advertising on TV Sushi Zanmai shoud has advertising on TV. Television is the most powerful advertising medium available. The largest corporations around the world use it to signifier their brands, bring customers, add credibility, and gr ow their businesses. Delivery Services Add delivery services.It can help a company gaining popularity and becoming more available. 7. 0 Conclusion In conclusion, i would like conclude by listing the 4pstrategies that regarding of is price, place, promotion and product. They are offering the combination of tangible goods and services in their business. In setting pricing the Sushi Zanmai is using price skimming for their products. For the place and distribution, The Sushi Zanmai is use direct as their channel. Moreover, the Therefore, Sushi Zanmai should improve its product quality and take considered action in order to improve the sales as expected.