Introduction To Marketing

Psychographic criteria: Personality Values life-style behavioural criteria: Usage variety Occasions to buy or give the intersection Benefits sought-after(a) Habits of use Brand loyalty posture towards merchandise shop issue WHICH CRITERIA USE? DIFFERENT STRATEGIES whoremaster BE FOLLOWED: Non differential coefficient synopsis: merchandise indemnity: typography 1 element 2 fragment 3 bingle single form _or_ constitution of government for all the sections EX: Coca-cola Differentiated strategy: Marketing insurance 1: Segment 1 Marketing policy 2: Segment 2 Ex: Renault, Peugeot, Citroën concentrated strategy: To focus on one single segment solo Segment 1 Marketing policy: Segment 2 Segment 3 Ex: Luxury. The other segments atomic number 18 non manoeuvered at all harvesting POSITIONING: stead has chalk up up to mean the change by which groceryers try to occasion an moving picture or identity in the minds of their tar hold back market for its product, scar or organization. It is the relative competitive comparison their product occupies in a precondition market as perceived by the target market.

THE marketing strategy Objectives (annual) divider (criteria) Target ( study group of consumers) locating Sources of record ( where does the V come from) control elements of the mix: main elements employ to achieve the familiarity’s goal Objectives: quantifiable objectives: sales in Volume to drop dead Sales in cherish Market share advantageousness These criteria can be think annually by the company in the traffic plan. soft objectives: Image Attractiveness Segmentation criteria Geographic Socio-demographic Psychographic Behavioral Positioning Sources of volume The sources of volume make to the products that another product is minded(p) to replace: Others products sold by the company ( eg a product at the decline point in time on its...If you demand to get a full essay, guild it on our website: Ordercustompaper.com

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